Sounds, attitudes, and meaning
About the project
Listeners do not only evaluate what someone says, but also how someone talks: they have so-called language attitudes towards languages and their varieties. For example, one language or variety (e.g., French, Southern Irish English) may be perceived as sounding more “pleasant” than another (e.g., German, Birmingham English). Such attitudes have serious political and social consequences, including discrimination. One of the big unsolved questions about language attitudes is how they emerge. Which factors lead us to have evaluative reactions towards language?
One area of research, indexicality research, assumes that attitudes do not result from linguistic features themselves, but from how we perceive the groups of speakers who use these features. Another area, iconicity research, suggests that judgments are also influenced by the properties of the linguistic features themselves. Both hypotheses may contain truth, but little research investigates them simultaneously and tests directly how they interact.
Project SAM (Sounds, attitudes, and meaning), funded by the DFG (Deutsche Forschungsgemeinschaft, German Research Foundation), investigates the effects of both social predictors (indexicality research) and phonological-phonetic predictors (iconicity research) in the generation of language attitudes. Bringing the two research areas together, it asks which social and linguistic variables are predictive of (which) evaluative meaning associations, whether some associations are more reliably predicted by one of the two clusters of variables or the other, and whether we can find evidence for interactions between the two.
It does so in an increasingly experimentally controlled way by eliciting attitudes with stimuli of non-existing varieties constructed from scratch.
The studies statistically model many evaluative dimensions (e.g., likeability, beauty, intelligence) by different social predictors (e.g., previous exposure, perceived familiarity) and linguistic predictors (e.g., syllable structure, sonority, individual segments). The project will culminate in the development of a new theoretical model of evaluative meaning, bringing together indexicality and iconicity in a unified theory.
Ultimately, then, this project will help disentangle the social and linguistic mechanisms underlying evaluative form-meaning associations on an empirical level, better understand their nature on a theoretical level, and teach us how to better combat linguistic stereotyping on a societal level.